Fremantle media chose DisneyCarToys (now DCToys Sandaroo Kids) to promote kids favourite Kate and Mim Mim and it’s clear why. The channel is one of the largest US channels hitting over 5.5 million subscribers and over 7.3 billion overall views. With stats like this they were perfect for a Kate and Mim-Mim sponsored video.
Kate and Mim Mim is a British-Canadian animated series with a strong fanbase in the United States. The show follows Kate a young girl with such a powerful imagination she makes characters and a whole fantasy world that comes to life. The new toy range features figures, soft toys and dolls of Kate as well as her colourful friends.
The promotional video features mum Sandra and daughter Ava as they play with the new toy collection whilst celebrating a birthday party for Kate and Mim-Mim. As Sandra and Ava play in the backyard it transforms into Mimiloo, which is the fantasy world featured in the show. The video itself gives a very natural feel to its audience avoiding forced behaviour that can be off putting to viewers. Sandra goes through each of the toys explaining what they do and what the character is like on the show. The products are the main focus and featured throughout.
Seeing young Ava playing and interacting with the toys demonstrates Fremantle’s target audience for the product. This ensured we reached the correct audience with huge scale. The video has done so well, it has become the most viewed Kate and Mim Mim video on YouTube with over 1.8m views and counting!
Key Stats from the video (updated on 04/10/17):
- 1,812,609 views
- 1,862 likes
- 367 comments