Viral Talent teamed up with Paramount to promote their summer blockbuster Teenage Mutant Ninja Turtles: Out of The Shadows. This was through two different YouTube executions. The first branding campaign involved the sponsorship of Uploads and The Sidemens Charity Football Match.
This was an epic game which involved the Sidemen FC (KSI, Miniminter, Behzinga, TBJZL, Vikkstar 123, Wroteshaw and Zerkaa) plus a few other of their other YouTube mates against the YouTube Allstars (Oli White, Joe Sugg, Calfreezy, Callux, Chris MD) to name but a few. This colossal YouTuber game gained enormous reach across all social platforms and raised over £100K for Special Effect and The Saints Foundation. Please check out the video and key stats below!
What Paramount received:
✔ Kit Sponsorship of the YouTube Allstars – Joe Suggs Instagram post of him in his kit has had over 400K Likes and 3300 comments, check it out here
✔ Branding in the top right hand corner of the live stream and YouTube upload
✔ Branding across the pitch side billboards
✔ Shout out and announcement tweet on Sidemen FC Twitter page (@SDMNFC)
✔ Branding on the commentary box
✔ Current video views of the game are over 14m!
✔ 470K live viewers streaming the game
✔ Total YouTube subs of players playing were 73m
✔ Total Instagram Followers of players playing were 24.6m
✔ Combined Twitter followers were 20m
✔ Sidemen channel that was launched specifically for this game generated 1.2m subscribers in 4 days
✔ 126,139 Twitter Likes and 1.5m Instagram Likes about the match
✔ 9.5m views of post-game vlogs from the YouTubers (Reacting or analysing their performance in the game)
✔ All ticket allocation sold out in 3 days
✔ VIP tickets sold out in 15 minutes