Spin Master launches KumiKreator at Smyths Toys with International Friendship Day events

ViralTalent In the news

Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were …

Bandai celebrates Friendship Day with Miraculous promotions

ViralTalent In the news

Bandai partnered with the UK’s number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of Ladybug and Cat Noir. The firm partnered with children’s radio station in the UK, Fun Kids, Bandai hosted a Miraculous Friendship Day which aired …

Mattel announces one of a kind Tiana Enchantimals Doll

ViralTalent In the news

The partnership was brought to life on Tiana’s channel and encourages kids to celebrate friendship. Mattel has partnered with Tiana Toys AndMe to honour the YouTube influencer with a one-of-a-kind doll to celebrate the launch of the new animal-themed doll line Enchantimals. “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member …

MGA’s L.O.L Surprise Dolls lands in UK with Tiana Toys AndMe live unboxing event

ViralTalent In the news

YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the UK arrival of the collection that has already taken the US market by storm. The much anticipated new collectable line from MGA, L.O.L. Surprise Dolls has landed in the UK. YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the …

Tube surfers: The young stars that are taking over YouTube

ViralTalent In the news

Here at ToyNews, we like connecting people and while the conversation around the rise of YouTube influencers appears to be hot topic this month, Laura Edwards, commercial director at the talent management firm, Viral Talent talks us through the importance of nurturing the new online stars of today. Over the last two years, we have seen children who have been …

YOUTH-TUBE Meet the toddler YouTube star who has racked up more than a billion hits and could be worth £585,000 A MONTH from ad revenues

ViralTalent In the news

THE adorable playtime adventures of Emily Cozmiuc have racked up more than a billion hits and almost 1.5 million subscribers on YouTube. Some of her more popular videos include her pushing a tiny shopping trolley around Toys R Us, being pulled along by her sister in a cart train full of Minnie Mouse Toys and a skit of her stealing her …

IT’S ALIVE! Hatchimals the new must-have toy that’s a cross between a Tamagotchi and Furby!

ViralTalent In the news

DUBBED the real-life Tamagotchi, this mysterious egg literally hatches on its own into an interactive toy – but it takes a lot of work and you’ve got to give it some love. The new egg-shaped toy, named Hatchimal, lets kids tap, rub and listen to the creature inside which responds with lights, sounds and tapping back until the time is right …