Spin Master launches KumiKreator at Smyths Toys with International Friendship Day events

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Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were …

Bandai celebrates Friendship Day with Miraculous promotions

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Bandai partnered with the UK’s number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of Ladybug and Cat Noir. The firm partnered with children’s radio station in the UK, Fun Kids, Bandai hosted a Miraculous Friendship Day which aired …

Mattel announces one of a kind Tiana Enchantimals Doll

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The partnership was brought to life on Tiana’s channel and encourages kids to celebrate friendship. Mattel has partnered with Tiana Toys AndMe to honour the YouTube influencer with a one-of-a-kind doll to celebrate the launch of the new animal-themed doll line Enchantimals. “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member …

Creative Celeste to feature exclusive content in new girls’ magazine – Mixit!

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The new multi-character magazine is aimed at girls aged 4-9. Mixit will encompass a selection of the most prominent brands of the moment, including Powerpuff Girls, Glimmies, Shopkins Shoppies, L.O.L. Surprise!, DC Super Hero Girls, Lego Friends, Little Live Pets, Molang and Masha and the Bear. In addition, it will include exclusive content from top YouTube vloggers Emily Tube and …

MGA’s L.O.L Surprise Dolls lands in UK with Tiana Toys AndMe live unboxing event

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YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the UK arrival of the collection that has already taken the US market by storm. The much anticipated new collectable line from MGA, L.O.L. Surprise Dolls has landed in the UK. YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the …