Spin Master launches KumiKreator at Smyths Toys with International Friendship Day events

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Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were …

Vivid details toys inspired by Tiana Toys AndMe

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‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood. Global toy firm, Vivid, has joined forces with YouTube sensation, Tiana and her channel Toys AndMe, to develop a new line of toys. A range of mini dolls, play-sets …

Mattel announces one of a kind Tiana Enchantimals Doll

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The partnership was brought to life on Tiana’s channel and encourages kids to celebrate friendship. Mattel has partnered with Tiana Toys AndMe to honour the YouTube influencer with a one-of-a-kind doll to celebrate the launch of the new animal-themed doll line Enchantimals. “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member …

Tube surfers: The young stars that are taking over YouTube

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Here at ToyNews, we like connecting people and while the conversation around the rise of YouTube influencers appears to be hot topic this month, Laura Edwards, commercial director at the talent management firm, Viral Talent talks us through the importance of nurturing the new online stars of today. Over the last two years, we have seen children who have been …

Alpha Animation enjoys successful launch for Infinity Nado

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Fans headed down to The Entertainer, Bullring, to take part in the event, which saw YouTube sensations Tekkerz Kid and It’s Romello take part in a Nado Battle. Alpha Animation & Toys UK is celebrating its launch event for Infinity Nado, which went down a storm with fans. Hosted by Fun Kids Radio presenter Bex, the event was held at …

IT’S ALIVE! Hatchimals the new must-have toy that’s a cross between a Tamagotchi and Furby!

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DUBBED the real-life Tamagotchi, this mysterious egg literally hatches on its own into an interactive toy – but it takes a lot of work and you’ve got to give it some love. The new egg-shaped toy, named Hatchimal, lets kids tap, rub and listen to the creature inside which responds with lights, sounds and tapping back until the time is right …