Viral Talent started working with Estrid - Scandinavia’s first razor brand - towards the end of 2022. Estrid wanted to collaborate on a number of influencer marketing campaigns across the holidays - Christmas, New Year and Valentines - as well as a general awareness campaign. Estrid’s team were heavily focused on performance and provided clear criteria that our proposed influencers would be expected to deliver.
Sony Pictures recently released one of its newest titles, "Lyle, Lyle, Crocodile" based on the best-selling book series. To encourage kids and families to attend cinemas and watch the movie, Sony saw the opportunity to team up with our influencers.
Viral Talent is a long-standing partner of one of the world's largest toy manufacturers Silverlit Toys. As the marketing team for all its European activity, we have the led campaigns for its Exost brand since its inception. Silverlit's newest launch within the Exost range, Exost Rhino Wave has been our most recent focus. In the lead up to Christmas, we aimed to target its primary audience of boys aged 5-9, based in the regions of Spain, Germany and Netherlands.
Logitech released its 3rd generation portable speaker, the Ultimate Ears WONDERBOOM 3, and wanted to raise awareness among its target audience in the UK, Germany, France, Spain and Switzerland markets. In order to show-off the speakers' versality and unique features, the client proposed a multi-influencer campaign with a focus on video content to engage the 16-34 year old demographic.
German-based kids entertainment network, Kiddinx were keen to expand its "Bibi and Tina" title into the UK market. The Bibi and Tina series, originally presented as books, was recently converted into digital formats across YouTube and radio. Kiddinx wanted to raise awareness of this among their target audience, girls aged 7-11, to encourage more listeners and viewers across YouTube and Spotify.
The Smart Ball is the latest innovation in football. New product, Skills Ball is designed to help users perfect their football skills. Our team were tasked with delivering the new product to the UK market and specifically raising awareness among young males aged 5-11.
Global toy giants, Silverlit Toys were set to release its latest toy brand, Curli Girls and appointed the help of Viral Talent.
At the start of 2020, media planning began for 2 global marketing campaigns to launch Curli Gurls across Europe and Australia for young girls between the ages of 4 and 9.
In a previous collaboration Viral Talent hired the help of social influencer and business woman Luisa Collins (Zissman), and TV Presenter and Life Coach Anna Williamson. Due to its success, HelloFresh requested that we team up with both women for a second time to publish content across their Instagrams. Whilst Viral Talent focused on delivering results on the social side, HelloFresh also wanted to utilise Luisa and Anna's podcast - "LuAnna" - for further promotion.
Kalypso – international video game developer and publisher – contacted Viral Talent to assist with the worldwide launch of its newest video game Tropico 6 which was released March 2019. Viral Talent were tasked with the job of securing creators who specialize in gaming, more specifically creators who were fans of the Tropico series and had strong audiences in UK, US and Sweden.
OnePlus recruited the help of Viral Talent for another EU campaign, this time to promote its newest product launch, the OnePlus Smart Watch. The client was eager to elevate the launch by utilising influencer-led marketing activations which could highlight the products’ functions and its versatile design. Specifically, male consumers between the ages of 24 and 35, residing in either the Netherlands, Belgium and Denmark, were the primary market for the Smart Watch.
McDonalds hired the help of Viral Talent to raise awareness and generate excitement surrounding the re-opening of its outdoor sports scheme; McDonalds Fun Football. The Fun Football programme is designed for children interested in football, to develop their skills in a fun, safe and pressure-free environment. McDonalds were keen to drive sign ups among boys and girls aged 5-11.
Tonies and Viral Talent paired up to promote their latest product Toniebox, a soft and squishable music and storybook player that is perfect for kids 3+. We have developed a relationship with Tonies over the years so we were keen to work with them again to raise awareness of the product launch.
BIGO LIVE is an app that allows its users to live stream, play games and chat with other users in real time. To increase its presence in the UK and secure further downloads of the app, BIGO were keen to work with Viral Talent to launch influencer-based marketing activations. The strategy was focused around showcasing the benefits of the app and its features, and in particular reaching Gen Z consumers.
Following the success of 2020’s campaign with Panini and SV2, Viral Talent embark on another partnership to raise awareness of Panini’s Premier League Football Stickers. This time round, Panini’s key focus was achieving increased viewership in the UK within a shorter time period. Secondary to this they were keen to reinforce the branding and improve retention among the right audiences – boys aged 7-11 in the UK.
Sky were looking to cast fresh young gaming talent to star in their newest series for kids - "Let's Game!" The series is available on Sky Kids TV and SkyGo, their on-demand platform. The talent needed to be recognisable among the kids gaming community in order to engage the 7+ demographic.
Australia-based brand, Step One came to Viral Talent looking to expand its audience in England. We had already successfully matched them with their new brand ambassador - reality tv and social media star - Gaz Beadle. Now they were keen to invest further in influencers of all sizes.