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the facts

RESULT
22,000 INSTAGRAM STORY VIEWS
15,500 USERS REACHED IN INSTAGRAM GRID POST

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THE
challange

Always Discreet launched this campaign with the vision of getting more women to break the silence on bladder leaks and encouraging women to start talking about this. The challenge for this campaign was to find an influencer whose audience matched Always' demographic and was also willing to talk openly with her audience, as this is considered a taboo subject.
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the
approach

Viral Talent identified the needs of the brand and quickly selected The Fat Funny One a.k.a. Jess Jones to lead this campaign; Jess is a public speaker who focuses on sharing the message of female body confidence and body positivity. Jess was expected to spread Alway's message through a variety of digital activations across Instagram as well as attending a London based brand event. Jess has a strong and loyal female following on Instagram, and on top of this her experience and confidence in public speaking meant she matched the criteria perfectly.
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the
results

The campaign led by Jess achieved over 22,000 Instagram Story views and her grid posts reached over 15,500 users. The brand event in London was also a huge success, Jess and the event's attendees were able to speak openly about their personal experiences with regards to the issues raised by Always. Jess's approachable and relatable nature allowed her to create strong levels of engagement between herself and the women she interacted with.
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