The Brief

Amiah-Rae, a luxury and sustainable girls’ clothing designer, approached the team at Viral Talent wanting to partner with our popular equestrian influencer, Harlow Luna White. The goal was to build brand awareness and promote Amiah-Rae’s clothing range to females aged between 3-14, along with parents, which aligned with Harlow’s followers perfectly.

The Approach

After discussing the brief with the brand, we encouraged that the deliverables should be on the platform where her audience is most engaged – this being Instagram. Amiah-Rae we’re happy with this choice, so Harlow created a Reel, showcasing her dress and directed her followers to the Amiah-Rae website.

The Results

Within the first 10 days, the campaign saw strong engagement receiving 193.6K impressions and an engagement rate of 7.74%, significantly boosting brand visibility. Amiah-Rae are thrilled with the results and the collaboration with Harlow and Viral Talent!