The Brief

Our team at Viral Talent partnered with tech giant, Belkin, across a 10-month basis to help enhance their social media presence by collaborating with influencers to produce engaging user-generated content across the UK, Netherlands, Germany, France, Spain, Italy and the Middle East. 

It was crucial for Belkin to adapt content to all the necessary languages, as they wanted to connect with potential consumers in a much more personal and memorable way. 

The Approach

Using the initial brief and insights, we were able to recommend that we should target creators across Instagram and TikTok as this would be the most fitting for their desired demographic. 

Our team carefully selected suitable talent to receive Belkin products and in return to deliver a Reel & Stories on Instagram and a TikTok – whilst displaying themselves using the products in different environments, adding it into their daily life content. 

Some of the creators included, Ruth Young, Kelly Vanderminne, Cassy Verse, Michael Kagerer and more! 

The Results

Overall, the campaign was able to generate a total of 11M impressions, 1M engagements, whilst increasing their own following by 40K! Belkin were extremely happy with the results and we look forward to potential collaborations in the future.