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the facts

RESULT
36,000 LIKES ON INSTAGRAM
324 WEBSITE CLICKS

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THE
challange

Desenio were keen to raise awareness of its products through influencer activations. The ultimate aim was to drive sales from the primary target market which is females in the UK aged 18-40. However, the main challenge for the campaign was ensuring that each creator could produce content that was personal to them and relevant to their home/lifestyle, as it was really important to Viral Talent and the brand that the content was authentic.
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the
approach

The creative control for this campaign was really given to the creators to ensure the sponsored content was as authentic as possible. YouTube and Instagram were the primary platforms utilised for the campaign; across these platforms Viral Talent ensured that a call-to-action was given which directed consumers to the Desenio website via a link. The creator's followers were also provided with a discount code which offered an incentive to purchase Desenio products.
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the
results

The creator with the largest following on this campaign generated more than 36,000 Likes on her Instagram grid post and over 324 link clicks across her Stories. The YouTube portion of the campaign achieved over 18,000 views - the promotion piece was organically incorporated within the creators "House Tour" video which is a popular topic amongst YouTube viewers.
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