The Brief

We were thrilled to support a two-week PR trip to Walt Disney World Resort in Orlando, with Anastacia, Aliyah & Lain invited to experience everything the destination has to offer. The visit coincided with the upcoming release of Toy Story 5 and the launch of the newly reimagined Muppets-themed Rock ‘n’ Roller Coaster, giving the family exclusive access to exciting new experiences before they opened to the public.

The Approach

With no set deliverables, the focus was on creating organic content that showcased the magic of Walt Disney World from a genuine family perspective. Disney curated a packed itinerary featuring exclusive attractions, VIP launch events, and memorable experiences, alongside key information about Disney Resort hotels and 2027 family dining plan offers that could be shared naturally within the content.

Throughout the trip, Anastacia & Aliyah shared regular updates across TikTok, Instagram and Facebook, giving their audience an authentic look at everything Disney World had to offer.

The Results

Over the course of the two-week trip, the family’s organic content generated more than 39 million combined views across TikTok, Instagram and Facebook. The authentic storytelling and consistent content provided exceptional exposure for Walt Disney World, demonstrating the power of influencer-led PR trips to generate excitement and reach family audiences at scale.