The Brief

After working closely with Estrid on past campaigns, we were given the opportunity to collaborate once again to help drive sales and engagement for two of their products – The Starter Kit and the Travel Case! 

Estrid’s team were able to provide a clear criteria for the campaign. They were looking for creators who could target females aged 16+ on TikTok, whilst demonstrating the convenience of travelling with both products. 

The Approach

We selected Lifestyle creator, Wholesome Mils, due to her significant female and Gen-Z audience on TikTok – this aligned perfectly with what Estrid were looking for. 

The campaign’s deliverables focused on a single TikTok post, with a direct link that would offer customers a free Travel Case when purchasing the Starter Kit. 

Wholesome Mils created a ‘Day in The Life’ video, integrating Estrid’s products perfectly. The content performed really well organically, so we decided to amplify it to continue the success. 

The Results

Our activation with Wholesome Mils was able to organically generate 25,921 plays, with 5,930 organic impressions. After amplifying the TikTok, we generated a total of 200,079 paid UK views, along with 787 link clicks. 

As we head further into the year, we’re looking forward to continuing our partnership with Estrid with new campaigns already underway!