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THE
challange

After having huge success in the US, FabFitFun were keen to expand and enter into the UK market and to do so its strategy was very much focused on influencer marketing. FabFitFun is a beauty subscription box, and team were instructed to engage a female audience between the ages of 18 and 34. The creators were expected to promote the brand itself but to also discuss the individual products which were included in that months package.
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the
approach

Viral Talent arranged to work with multiple Mum creators from its own roster who could meet FabFitFun's criteria. The creators who were selected had audiences who showed a real interest in the beauty brands/products they used. The creators were asked to include a call-to-action within the content they produced, to drive their audiences directly to the FabFitFun website. This was supported with a discount code which offered their audience an incentive to make a purchase.
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the
results

The results of the campaign offered FabFitFun a strong ROI and subsequently this led to future collaborations with our team. The increased traffic to the FabFitFun website and positive feedback from the creators' followers boosted the brands' presence in the UK.
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