The Brief

Fashion Nova approached Viral Talent to drive UK awareness for their kidswear line, Nova Kids. Their goal was to reach parents through authentic, family-focused content and showcase seasonal offers. Keen to work with mummy-daughter duos, we had the perfect creators in mind for the campaign.

The Approach

Since Fashion Nova were looking for mummy-daughter duo’s, we instantly thought of the fabulous duo Anastacia & Aliyah – whose content style and audience were the perfect match! What was great, is the fact the brand had trust in the girls and allowed full creative freedom, requesting around 10 posts across a four-month period.

Anastacia & Aliyah created fun, organic content that naturally highlighted Nova Kids’ outfits and ongoing promotions across both TikTok and Instagram. Their lifestyle-led posts felt extremely authentic and resonated so strongly with their audience. Their followers would always look forward to seeing their daily ‘fit’ checks and matching outfits.

The Results

The campaign is still ongoing, but results so dar have shown IMPRESSIVE traction – generating over 330.5K+ impressions and well over 10M views in total. Their content continues to drive strong engagement and brand visibility among UK families. This long-term partnership has shown the importance of authenticity and brand alignment!