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the facts

RESULT
OVER 85 MILLION YOUTUBE VIEWS

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THE
challange

Viral Talent teamed up with global toy giants Hasbro to produce this incredibly innovative creator-led campaign. The objective was to create mass awareness and exposure of Hasbro's brand new Avengers Infinity War toys to its target audience - boys aged 6-11 years old in the UK. The secondary objective for the campaign was to drive click throughs via a link directly to the retailer and point of purchase to drive online sales.
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the
approach

To lead the campaign, Viral Talent selected kids and family channel Gorgeous Movies from its own talent roster. Gorgeous Movies are known for their film and song parodies and especially their Marvel and DC superhero-themed content so their audience was an exact match for the client. Gorgeous Movies produced promotional content sponsored by Hasbro across their YouTube and PopJam. Additional creators from Viral Talent's roster were included in the campaign to achieve maximum exposure; Meet The Greers - one of the UK's largest vlogging families - and Tekkerz Kid - one of the largest boy YouTubers in the UK - were asked to create YouTube and Instagram content to promote the toys.
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the
results

Viral Talent and its creators absolutely smashed the campaign and generated one of the most powerful, high impact influencer-led campaigns. To date, Gorgeous Movie's YouTube video has achieved an astonishing 85+ million views!!! Hasbro was incredibly pleased with the result and shared the content within their global team as an example of the incredible results that are attainable through influencer marketing.

If you'd like to view the Gorgeous Movies video, click here.

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