The Brief

Teeth whitening brand, HiSmile, wanted to collaborate with us here at Viral Talent to drive engagement and sales for two of their products  – V34 Colour Corrector Serum and their PAP+ Whitening Strips. HiSmile mentioned in their brief that they were looking for someone with high enthusiasm and drive to post on their Instagram story.

The Approach

Our initial influencer suggestion was Emma Mcvey for this campaign. Emma’s content spans across fashion, beauty, family, and lifestyle. Not only can Emma reach a variety of audiences with her content, but most of her audience are predominantly females aged 25+, which was perfect for HiSmile’s market and brand. 

The campaign’s deliverables included multiple Instagram stories sharing key info and demonstrating how to use each product, then showing the results with direct links and a discount incentive.

The Results

Across both products, Emma was able to generate 350K+ impressions, along with 3.5K link clicks. Due to the significant results achieved, HiSmile are keen to continue their partnership with Emma – and further activations have been planned moving forward into the year!