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the facts

RESULT
ADDED VALUE THROUGH YOUTUBE VIDEOS

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THE
challange

The H&M meet and greet campaign featuring Ruby and Raylee set out to create awareness amongst the target audience for H&M’s upcoming Halloween, dress up and fashion collection.
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the
approach

Ahead of the meet and greet at one of H&M flagship stores, Ruby and Raylee promoted the event across their socials to generate additional awareness. The event was fun for all; it not only created a buzz around H&M's Halloween collection but it also allowed Ruby and Raylee to create fun, shareable content which H&M could use for promotional purposes. Attendees to the event were able to take selfies with Ruby and Raylee, have their faces painted and get involved in a mask making workshop.
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the
results

Through the creation of paid and unpaid content Ruby and Raylee managed to achieve maximum exposure outside of the contracted deliverables. This included a video featured on Ruby’s own YouTube channel, Ruby Rose UK, as a form of added value content.
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