The Brief

German-based kids entertainment network, Kiddinx were keen to expand its "Bibi and Tina" title into the UK market. The Bibi and Tina series, originally presented as books, was recently converted into digital formats across YouTube and radio. Kiddinx wanted to raise awareness of this among their target audience, girls aged 7-11, to encourage more listeners and viewers across YouTube and Spotify.

The Approach

Young equestrian star Harlow White, who is exclusively managed by Viral Talent, was chosen as one of the first influencers to represent the brand. Both Harlow and the Bibi and Tina brand had a shared commonality in their passion for horses, making Harlow and her audience the perfect fit for this marketing campaign. Harlow's YouTube videos featured her organically listening to the Bibi and Tina series, whilst she carried out daily tasks around the stables.

The Results

Originally commissioned as a one-off project, the partnership evolved into a long-term ambassadorship deal due to the success of the first sponsored YouTube video. To date, the content produced by Harlow has generated over 2.3 million views, with two pieces of sponsored content yet to be published. The partnership has been a huge success and Harlow has delivered an astonishing amount of awareness to the brand's target audience. Client Testimonial: "Here at Influence Network we have thoroughly enjoyed the relationship we've built with Viral Talent over the last year working on one off projects as well as a six month influencer partnership in 2022 for the kids entertainment brand Kiddinx. We've found the communication to be prompt and the team to be proactive which has meant this is one of most successful partnerships we've worked on to date." - Isabel Hetherington, Head of Service Delivery.

Stats: At a glance

2.3 Million YouTube Views