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the facts

RESULT
312,000+ USERS ON INSTAGRAM REACHED
442,800+ IMPRESSIONS

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THE
challange

Viral Talent were tasked with a campaign to build awareness of the new LEGO DUPLO games produced for age 18 months+. LEGO were keen to target parents in the UK to highlight the importance of play and encourage Mums and Dads to celebrate their kid’s individuality, building their own milestones and helping them experience the joy and benefits of play.
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the
approach

Viral Talent produced a media plan comprising of 10 different Mum/Dad Influencers with strong UK followings who could create digital content for Instagram. The authenticity of parent influencers encourages trusting communities of parents-a-like, creating a space for them to share their journeys through parenthood. The high level of engagement that parent influencers generate is great for brands because they are consistently interacting with other parents and discussing the best brands/products for their child. The purpose of the sponsored content was to make their Instagram followers aware of the new DUPLO games and encourage them to purchase via a call-to-action, where a link to LEGO's website was inserted.
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the
results

Viral Talent managed the entire process from start to finish and generated a total reach of 312,000+ users on Instagram and 442,800+ impressions.
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    contact information

    • Phone

      0203 327 0383

    • Email

      info@viraltalent.co.uk