the facts
RESULT
OVER
THE
challange
Mattel embarked on a one-year ambassadorship deal with Viral Talent's very own Gorgeous Movies. As part of the ambassador role, Gorgeous Movies were asked to produce 4 videos for their YouTube channel which would each promote one of Mattel's toy brands - WWE, Jurassic World, Shazam and Batman - to boys in the UK aged 7-10. For the WWE portion of the collaboration, Mattel wanted Gorgeous Movies to film on location at a Smyths stores, their main distributor. To spice up the content Mattel arranged for WWE wrestler AJ Styles to make a cameo in the video.
the
approach
After reviewing the brief Gorgeous Movies were given full creative control over the production and concept of the video; they produced an entire storyline for the video to include all the aspects Mattel had requested. They incorporated AJ Styles' cameo into the concept and directed him during filming. Allowing Gorgeous Movies to have creative freedom in this campaign played a vital role in its success. Gorgeous Movies understand what their viewers want to see; the authenticity of the content and the approach they took to organically incorporate the promotion within the video made it engaging for viewers.
the
results
The content generated over 3.2 million YouTube views, click here to view. After the huge success of this particular campaign, and the ambassadorship as a whole, Mattel have appointed Gorgeous Movies for multiple campaigns since.
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