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the facts

RESULT
228,000 YOUTUBE VIEWS
OVER 95,000 INSTAGRAM VIDEO VIEWS

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THE
challange

Viral Talent were approached by long-standing partners Carousel PR to recruit creators for a digital campaign to promote L.O.L. Surprise!'s newest Remix series. The new series by MGA Entertainment launched internationally and Carousel PR were tasked with planning and managing the UK portion of the campaign. Viral Talent were asked by Carousel to recruit the trendiest kidfluencers who could take part. The Carousel team were inspired by the "Pass the Brush" video trend - which went viral across TikTok and Instagram - and wanted Viral Group to select creators who could emulate this style to produce a collaborative video alongside other creators. As well as this, Viral Talent were tasked with hiring a creator who could produce a detailed unboxing video to provide viewers with a more in-depth review of the new series.
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the
approach

Viral Talent offered a list of creators who could take part in the collaborative video - YouTubers Toys AndFun Sisters, Coco's World, Ambi C were chosen in addition to Mum and Daughter Instagram duo Olkafiolka. Carousel PR organised for the creators to be sent props and shared an example video as a guide for them to emulate. The final video was then published on L.O.L. Surprise!'s Instagram account as an IGTV. For the second portion of the collaboration, Viral Talent selected Ambi C - an aspirational YouTuber - to film a detailed unboxing video for her channel which generally offers this style of content. Amber's video was also published across the L.O.L. Surprise!'s Instagram account.
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the
results

The campaign was a huge success! The unboxing video created by Ambi C generated over 228,000 YouTube views. Additionally, Viral's creators who participated in the collaborative video also posted the content to their socials achieving over 95,000 video views.

To view the collaborative video click here, and you can also view Ambi C's unboxing video here!

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