The Brief

Following the success of previous campaign’s, Moose Toys returned to Viral Talent in hopes of building mass awareness for their latest launch of new products with the following toys – Magic Mixies, Baby Monkey, Needees, and Penguin. 

Moose Toys were looking for influencers to create organic style content, with the toys being integrated seamlessly – whilst wanting to target ‘kid-fluencers’ to engage children who love collectibles, as well as ‘mum-fluencers’ to reach parents and gift-buyers.  

The Approach

With no specific creators in mind, Moose Toys relied on our expertise to find suitable talent for each toy range. We selected Emma McVey, Amy & Riley, Anastacia & Aliyah, and Casey Barker to collaborate on each product release through Instagram and TikTok. We also selected 30 UGC creators to deliver alongside them. Each deliverable showcased the toy range, along with direct links to purchase via Smyths Toy store. 

The Results

Moose Toys have been thrilled with the organic results. In total, the campaign has generated 1.36M views with an engagement rate of 4.3%. We have also decided to further drive the results with amplification ahead of Christmas. 

The ultimate goal? To enhance the campaign’s KPIs by building on the strong foundation of the organic content, maximising its reach and engagement during the peak holiday season!