The Brief

Moose Toys wanted to team up with us here at Viral Talent to help promote their Squirkies toy line to a family audience on TikTok. 

In the brief, it was mentioned that the content must display kids interacting with the Squirkies products in different environments to show parents and families just how easy they are to use – whether you’re out in public, in the car, or even at home.

The Approach

We made the decision to target parents and gift givers on the platform. We chose family influencers Harlow and Chelsea to create a TikTok for the campaign as their content appeals mostly to families – and Moose Toys were thrilled with the decision!

The content that they created offered a discount incentive as it was an Easter promotion for Moose Toys. It was also complemented with TikTok amplification to increase the views and engagement – this also allowed Moose Toys to maximise link clicks on the content within the promotion period.

The Results

The campaign proved to be very successful. The one TikTok achieved a total of 840K views, 1.89% engagement rate, and an impressive 7,083 link clicks. Moose Toys were extremely happy with the results as they were able to show evidence for strong ROI!