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the facts

RESULT
2.7 MILLION YOUTUBE VIEWS
22.2 MILLION IMPRESSIONS
REACHED OVER 140,000 CONSUMERS ON INSTAGRAM
REACHED OVER 71,000 CONSUMERS ON TIKTOK

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THE
challange

Moose Toy's came to Viral Talent to mark the release of its new collectible range, OH! MY GIF; the toy range brings fun social media GIFs to life in your hands! Moose Toys were looking for creators who could produce content to highlight the features and collectability of the product, raise awareness of the launch and drive UK sales. The primary market for the product range is girls and boys aged between 6 and 12 years old in the UK.
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the
approach

Viral Talent carried out a search for creators within the UK and internationally who could fulfil the brands brief and ultimately, US tween YouTube sensation Piper Rockelle was selected. Piper's fun and energetic persona online meant her content appealed to the same audiences we were hoping to reach. Piper produced a YouTube integration supported by interactive Instagram Stories to promote the toy to her fans.

Viral Talent believed it would be beneficial to include a parent creator within its strategy to target parents-a-like who held the power to purchase. Subsequently, Holly Vlogs – a mum and money saving expert in the UK - was appointed to film an unboxing video to promote the toys to her audience on TikTok.

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the
results

The campaign was a huge success at hitting the right audiences across YouTube, Instagram and TikTok. Piper's YouTube content generated over 2.76 million views and 22.2 million impressions and counting, whilst her Instagram story reached over 140,000 consumers! Over on TikTok, Holly Vlogs's unboxing video was viewed by over 71,000 consumers.
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