Viral Talent carried out a search for creators within the UK and internationally who could fulfil the brands brief and ultimately, US tween YouTube sensation Piper Rockelle was selected. Piper's fun and energetic persona online meant her content appealed to the same audiences we were hoping to reach. Piper produced a YouTube integration supported by interactive Instagram Stories to promote the toy to her fans.
Viral Talent believed it would be beneficial to include a parent creator within its strategy to target parents-a-like who held the power to purchase. Subsequently, Holly Vlogs – a mum and money saving expert in the UK - was appointed to film an unboxing video to promote the toys to her audience on TikTok.
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