The Brief

Viral Talent has been working on an ongoing campaign with MyProtein since May 2023. We noticed that the brand actively works with creators, which encouraged the team to reach out and pitch two of our very own influencers, AmyJYoga and WholesomeMils.

Since both creators sat within the health & fitness sector, MyProtein was keen to start the collaboration as it was a great match for their own demographic!

The Approach

Ultimately, MyProtein wanted both influencers to create organic content to showcase themselves using their products in their everyday life, leaving both Amy and Mils to have full creative control. Amy currently focuses on Instagram with stories, grid posts, and Reels, and WholesomeMils concentrates on TikTok, covering two major social platforms.

Both influencers are given discount incentives and receive personalised codes for their followers to enjoy 10-40% off all MyProtein products!

The Results

Since May, both creators have generated a total of 2.6M+ Plays with over 70K Impressions and counting!

As we move further into the year, we’re excited to continue our partnership with MyProtein!