The Brief

At Viral Talent, we were delighted to support the launch of the Nike Air Max 95 x LEGO® collaboration, authentically showcasing the collection and generating excitement around each product drop.

The campaign aimed to drive product awareness and engagement among family audiences through genuine, creator-led content. Rather than following a rigid brief, Nike and LEGO® encouraged creators to integrate the products naturally into their existing content style, with the only key requirement being that the content remained kid-focused.

The Approach

Thanks to our expertise in the kids and family space, Nike and LEGO® selected our talented mummy and daughter duo, Anastacia and Aliyah, as the perfect fit for the campaign.

Known for their energetic dance content and engaging family dynamic, they brought the collection to life through fun dance routines and ‘Get Ready With Me’ videos that felt authentic to their audience while naturally showcasing both brands. The content was then shared across TikTok, Instagram, YouTube Shorts and Instagram Stories to maximise reach and engagement.

The Results

Anastacia and Aliyah successfully generated over 459.7K organic views across TikTok, Instagram, YouTube Shorts and Instagram Stories, achieving an impressive 3.17% engagement rate. By seamlessly incorporating the Nike Air Max 95 x LEGO® collaboration into their content, the campaign successfully drove awareness and engagement while staying authentic to both the creators and their audience.