With the target market in mind, Viral Talent utilised its third party software to locate suitable EU creators for the campaign. The software we use allows us to gain live analytics of the creator’s social account to guarantee the client’s investment is secure and that we are reaching the relevant audiences. The team were searching for lifestyle creators who had an interest in fashion, fitness and/or outdoor travel to showcase the adaptability of the Smart Watch depending on the consumers’ needs.
We asked the selected creators to produce a range of digital activations for Instagram including Stories (with swipe up links to purchase), grid posts and video content. The client received additional value in the form of Stories from some of the creators which optimised the campaign results. As well as Instagram content, the proposal also included activations across Twitter and TikTok.
we provide in-depth analytics
Brands are now utilizing our experience of the influencer industry and our third party software to plan ALL their influencer marketing.
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