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the facts

RESULT
2.89 MILLION+ REACH
3 MILLION+ IMPRESSIONS

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THE
challange

OnePlus recruited the help of Viral Talent for another EU campaign, this time to promote its newest product launch, the OnePlus Smart Watch. The client was eager to elevate the launch by utilising influencer-led marketing activations which could highlight the products’ functions and its versatile design. Specifically, male consumers between the ages of 24 and 35, residing in either the Netherlands, Belgium and Denmark, were the primary market for the Smart Watch and thus the focus of the campaign strategy.
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the
approach

With the target market in mind, Viral Talent utilised its third party software to locate suitable EU creators for the campaign. The software we use allows us to gain live analytics of the creator’s social account to guarantee the client’s investment is secure and that we are reaching the relevant audiences. The team were searching for lifestyle creators who had an interest in fashion, fitness and/or outdoor travel to showcase the adaptability of the Smart Watch depending on the consumers’ needs.

We asked the selected creators to produce a range of digital activations for Instagram including Stories (with swipe up links to purchase), grid posts and video content. The client received additional value in the form of Stories from some of the creators which optimised the campaign results. As well as Instagram content, the proposal also included activations across Twitter and TikTok.

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the
results

Overall, the campaign was a huge success; the content created reached over 2.89 million consumers and generated over 3 million impressions. We also achieved a Cost per Impression (CPI) that was below the average industry standard, highlighting that the sponsored content planned by Viral Talent produced significant value for the client’s investment.
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Brands are now utilizing our experience of the influencer industry and our third party software to plan ALL their influencer marketing.
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    contact information

    • Phone

      0203 327 0383

    • Email

      info@viraltalent.co.uk