The Brief

Here at Viral Talent, we teamed up with Outright Games who wanted increase awareness around a series of family-friendly game releases across the Christmas period. The campaign covered multiple titles including Elf on the Shelf: Christmas Heroes, Chicken Run: Eggstraction, NBA Bounce, Barbie Horse Trails, and PAW Patrol: Rescue Wheels Championship. The objective was to drive excitement and visibility for each release through trusted gaming creators who naturally appeal to kids and families.

Outright Games were looking for family-friendly gamers who could clearly and authentically showcase gameplay in a simple, engaging, and accessible way, making the content easy for both children and parents to enjoy.

The Approach

Our team handled all talent sourcing – we carefully selected creators based on each game’s genre and audience fit, ensuring strong alignment with family and younger viewers. The campaign featured creators including Ethan Gamer, CKN Gaming, JKrew Gaming, and Abigail Pinehaven, each delivering tailored content across the chosen platforms.

Most creators produced YouTube integrations alongside dedicated YouTube Shorts, while Abigail also delivered an additional TikTok and Instagram reel. We also wanted to continue the success of Abigail’s content, and boosted her TikTok video to further extend reach!

The Results

The campaign achieved a total of 2.86 MILLION global views, successfully driving awareness across multiple game launches. The content consistently highlighted key gameplay features and reinforced a fun, family-friendly play style, resonating well with both children and parents.

The client was extremely happy with the results, especially with the campaigns over-performance – delivering strong visibility across all titles!