The Brief

We worked with Jazwares to help promote the Pokémon Battle Spinner Arena to German families and general Pokémon fans. With a stronger focus targeting boys aged between 5-12, the aim was to create fun and authentic content that would showcase the product in a true family setting!

The brief was extremely flexible, allowing creators the freedom to naturally highlight key product features and gameplay moments – with hopes that the content would feel authentic and engaging to viewers.

The Approach

As the brief called for German-based creators with a genuine love for Pokémon, our team at Viral Talent carefully selected influencers whose audiences naturally aligned with families and young Pokémon fans. With no initial selected influencers, we were able to have the freedom to build the campaign from the ground up.

The three chosen creators shared their organic content across both TikTok and Instagram, each bringing their own family and fun dynamic to the campaign. The content ranged from parents playing the game with their songs, all the way to a couple creating a nostalgic, challenge-style spin on the product. This helped to mix the content, connecting with both children and parents, while also tapping into the nostalgia for the older Pokémon fans.

In order to maximise the reach even further, our in-house team edited the organic assets into a single 6-second compilation video, which we then ran as a TikTok ad, which was supported by paid spend.

The Results

This campaign exceeded expectations – generating a total of over 9 MILLION impressions and over 10,000 link clicks. Leaving both Jazwares extremely happy with the results and overall performance!