The Brief

We had the opportunity to work with Ring on an 8-month campaign – October-May – to help them promote their home security devices. 

The brand wanted an influencer family to showcase the many ways that home security cameras can benefit them in day-to-day life. Their target audience was adults aged between 18-35 and homeowners.

The Approach

Our team decided TikTok would be the primary platform for this campaign, and that Winning With The Wilsons would be the most suitable. We chose WWTW due to their light-hearted family centric content and their ability to subtly educate people on the benefits of having home security without it being too “salesy”. 

We asked the family to deliver one video per-month using the Ring camera footage with a theme depending on the seasons of the month they were filming in.

The Results

Across the 8 TikTok’s, we successfully generated a campaign reach of 238,310, 265,359 plays, and an impressive engagement rate of 6.79%. Ring were extremely impressed with the results and loved working with Winning With The Wilsons!