The Brief

Ninja Kitchen partnered with Viral Talent to promote the Ninja Auto-iQ Barista as a premium bean-to-cup coffee machine made simple. The objective was to drive awareness, views, engagement, and ultimately sales. Following the success of Lily’s previous gifted content (1.2M organic views), which aligned perfectly with the brand, Ninja invited her to collaborate on a paid campaign with full creative freedom.

The Approach

Lily created authentic lifestyle content centred around her daily morning coffee routine, naturally incorporating the Ninja Auto-iQ Barista into her content. Through an Instagram Reel, TikTok repost, and a series of Instagram Stories with direct product links, she showcased the machine’s key features and ease of use in a relatable, review-style format.

The campaign was delivered entirely through organic content, with no paid amplification.

The Results

The campaign generated over 73,000 video views across Instagram and TikTok, achieved a 5.5% engagement rate, and drove 101 direct product link clicks via Instagram Stories.

Lily’s authentic approach resonated strongly with her audience, successfully showcasing the Ninja Auto-iQ Barista in a genuine, lifestyle-led way while delivering impressive engagement and visibility for the brand.