Phase one of the partnership generated 2.49 Million+ YouTube Views which exceeded the views target outlined in the media plan by 37.5%. The second phase - the creation of Curli Girls own YouTube channel -achieved 1.05 Million+ YouTube views, smashing its views target by an excession of 50%.
A total of 53,474 hours of content was viewed, equalling 6.1 years. Overall the campaign generated 3.54 Million+ YouTube views!
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