silverlit toys - Tiny Furries
Viral Talent used its extensive network with creators worldwide to produce an exciting line up, who could target the brands primary demographic (girls aged 6-10 years old), as well as its secondary audience (parents) across France, Germany and Spain.
The creators were asked to produce YouTube content which could authentically incorporate and promote the Tiny Furries products. Viral Talent suggested allowing the creators to produce content freely, in a way that was true to their native style; this approach is proven to be more engaging for viewers. Some of the creators were also asked to promote the toys via digital activations on Instagram with the aim of maximizing the impact of the campaign. In addition to sponsored content, Viral Talent also offered the client added value in the form of organic YouTube content which was produced by a number of micro-influencers who were gifted the toys.
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