The Brief

Kim Kardashian’s leading shapewear brand, Skims, contacted us regarding a campaign with our mummy and daughter duo, Anastacia & Aliyah after seeing their light-hearted and wholesome content across social media platforms! 

Skims mentioned that they were looking to target mums in the UK and US, with an integration post on TikTok to promote their latest pieces in a fun and engaging way – we knew that this would be a great partnership between the brand and our talent as their audience aligns perfectly. 

The Approach

We were keen to discuss what the brand were looking for in terms of deliverables, and advised them that the girls could organically promote the brand in a relatable way through a single TikTok, along with UGC on the side. Skims were happy with the suggestion and allowed Anastacia & Aliyah to take full creative control. 

The girls then created a ‘Try On’ style video, with Aliyah wanting to wear the Skims for herself – which then led to some dancing UGC content on TikTok and Instagram too. 

The Results

In total, the content across TikTok and Instagram generated 3.75M views, 221K impressions, and a total of 974 hours watched on TikTok alone! 

Skims were extremely happy with the results generated by Anastacia & Aliyah, which encouraged the brand to carry out a second campaign to promote the Skims Holiday Pyjama range.