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the facts

RESULT
512,000 YOUTUBE VIEWS
32,000 INSTAGRAM LIKES

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THE
challange

Viral Talent partnered with leading international kids stationary retailer, Smiggle, on its “You’ve Got This! Back to School” Campaign. Viral Talent were tasked with the promotion of Smiggle’s new product ranges for both boys and girls, “Believe”, “Goal”, “Explore” and “Happy”. Smiggle’s key objective was to launch a campaign that would reach parents/families and children aged 6+ in the UK and Ireland.
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the
approach

Viral Talent planned a a multi-influencer-led campaign across a variety of family and kid influencer social channels including The Grimwade Family - a family channel - and Coco’s World - young girls channel. The digital activations were launched across YouTube and Instagram to maximise the impact of the campaign and drive as much traffic as possible to the site. But also Smiggle were keen to drive footfall in its stores during the summer holiday.
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the
results

The campaign reportedly generated over 512,000 views on YouTube and over 32,000 Likes on Instagram and counting!
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