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the facts

RESULT
9.2 MILLION YOUTUBE VIEWS
OVER 100,000 YOUTUBE LIKES

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THE
challange

TOMY were interested in working with Viral Talent for the launch of its latest product Rizmo. TOMY requested an influencer portfolio to include UK KidFluencers who could promote Rizmo through organic and child-friendly content. The content needed to reach young girls in the UK, primarily aged between 6-10 years old. The aim of the campaign was to maximise the budget in terms of reach and exposure; brand awareness was key for the products release.
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the
approach

Viral Talent planned a multi-influencer campaign, YouTube sensations Gaby and Alex (17m subscribers) and Ruby and Bonnie (5m subscribers) were among those selected. Our YouTubers were asked to create engaging content which could highlight the "fun" element of Rizmo; the client allowed creative freedom to encourage the YouTuber’s to produce authentic content providing it was in-line with the brand's values. The campaign occurred within a one week period; content was scheduled strategically and published sporadically across the week to stagger the client's investment and build momentum of the toy's release.
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the
results

The campaign was a huge success and generated over 9.2 million YouTube views and over 100,000 YouTube Likes.

To view some of the content created for this campaign, see the links below:
Gaby and Alex
Ruby and Bonnie
Toys and Fun Sisters

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    contact information

    • Phone

      0203 327 0383

    • Email

      info@viraltalent.co.uk