The Brief

At Viral Talent, we teamed up with Dubit for their UEFA Fortnite campaign ahead of the 2024 Euros to build awareness and drive downloads of the custom Euros Fortnite mini-games by leveraging popular content creators on YouTube!

The client wanted to specifically target Fortnite players aged between 10-25 in England, Denmark, Spain, and Italy. This was to ensure a diverse and targeted reach from all different European regions. 

The Approach

Using our expertise and talent connections, we were able to successfully source five key gamers on YouTube for the chosen regions – Slogo, Jelly, Vicens, TwoPlayersOneConsole, and Judex. 

Each creator was tasked with creating content around the Euro’s 2024 Fortnite mini-games. While all creators produced an engaging gameplay YouTube video, two of the creators also created additional YouTube Shorts, all including a download link for their viewers.

The Results

The combined content generated 668.2K views, 6.47M impressions and an engagement rate of 4.35% – the client was very pleased with the results of the campaign, and we look forward to exploring more collaborations in the near future.