The Brief

Wild reached out to us with a brand new approach of wanting to work with mothers and daughters on YouTube to promote the launch of their new line of deodorant cases, as well as their latest seasonal scents!

Wild expressed their interest in wanting to work with both Harlow & Chelsea White, after being drawn to their engaging mother-daughter dynamic with the perfect audience alignment of females 13+. 

The Approach

The campaign was conducted through various YouTube integrations, across their shared family channel – allowing for seamless, natural and relatable organic promotions of Wild’s products. 

Additionally, discount incentives were incorporated to drive conversions, particularly around key promotional periods like Black Friday and Christmas. 

The Results

The campaign successfully engaged Wild’s target audience, leveraging Harlow & Chelsea’s content style to showcase the products in an authentic and relatable way – whilst generating a total of 787,000+ views!

Wild were thrilled with the results, and are looking forward to continuing their partnership with Harlow & Chelsea with future collaborations in the pipeline.