Alex started out in Media Sales, the catalyst for his interest in the industry. Forward to 2016, he co-launched the company alongside business partner Laura. Both recognised the success that influencers on YouTube were having, realising that they provided a lot of answers to the questions digital advertisers were asking at the time. Advertisers wanted transparency and engagement rates that traditional approaches were not providing. Alex is passionate about working with great talent and emphasises the significance of maximising their potential via a “multi-platform strategy!” The opportunities that can arise for brands and influencers through social media is endless. Alex takes real pride in seeing the results that their team has produced over the years for their clients.