Ed joined Viral Talent’s co-founders from the start of their joint venture as they launched iLikeMedia Ltd, a media business. Fast forward 2 years and Viral Talent was born with Ed acting as Senior Brand Manager, and now Head of Brand Management. Ed’s passion for the job comes from making good connections with interesting people and generating incredible results that benefits both brand and influencer. The most memorable campaign to date generated over 96 million views for toy giants Hasbro for their Marvel licensed products. The constantly-evolving industry excites Ed as there’s always new ways of creating content and new advertising methods to explore.