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Stay up to date with relevant news and information from Viral Talent and the digital marketing industry.

THE POWER OF INFLUENCERS; HOLLY VLOGS BREAKS THE INTERNET!

January 31, 2021
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Holly Smith has provided yet another case study showcasing the mind-blowing extent to which social media influencers have significant power towards their online followers. Holly – otherwise known as Holly Vlogs – has managed to literally break the internet as she prompts more than 80 million website visits.  The social media star recently posted a video on Facebook and YouTube
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2020 Spotify Wrapped; Creating Content Worth Sharing

December 3, 2020
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Every December Spotify launch an end-of-year event which reveals listening data throughout the year. Spotify Wrapped provides users with a review of their most played genres, artists, songs and – as of this year – podcasts. All-in-all Spotify Wrapped is a genius marketing campaign which year-on-year creates a buzz across all social media platforms worldwide.  In 2020 there are a
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THE POWER OF SOCIAL MEDIA MARKETING: PS5 LAUNCH

November 23, 2020
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With over 3.6 billion people using social media worldwide in 2020 it is safe to say that social media has immense power when it comes to marketing for brands. The phenomenal levels of exposure that social media can produce for a brand/product is incredibly significant and remains invaluable. A brand who has most recently captured and engaged the masses via
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An Introduction to TikTok and Influencer Marketing

July 26, 2020
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What is TikTok?  In 2016, TikTok was first launched in China by tech company ByteDance. A year later, ByteDance acquired a similar app, Musical.ly which they decided to bring together with TikTok to create one product which would increase its reach globally. TikTok is now the leading destination for short-form mobile video. Users can create and upload their own videos
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Spin Master launches KumiKreator at Smyths Toys with International Friendship Day events

July 31, 2018
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Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were
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Vivid details toys inspired by Tiana Toys AndMe

September 25, 2017
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‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood. Global toy firm, Vivid, has joined forces with YouTube sensation, Tiana and her channel Toys AndMe, to develop a new line of toys. A range of mini dolls, play-sets
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Bandai celebrates Friendship Day with Miraculous promotions

September 4, 2017
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Bandai partnered with the UK’s number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of Ladybug and Cat Noir. The firm partnered with children’s radio station in the UK, Fun Kids, Bandai hosted a Miraculous Friendship Day which aired
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Mattel announces one of a kind Tiana Enchantimals Doll

July 14, 2017
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The partnership was brought to life on Tiana’s channel and encourages kids to celebrate friendship. Mattel has partnered with Tiana Toys AndMe to honour the YouTube influencer with a one-of-a-kind doll to celebrate the launch of the new animal-themed doll line Enchantimals. “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member
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Creative Celeste to feature exclusive content in new girls’ magazine – Mixit!

June 20, 2017
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The new multi-character magazine is aimed at girls aged 4-9. Mixit will encompass a selection of the most prominent brands of the moment, including Powerpuff Girls, Glimmies, Shopkins Shoppies, L.O.L. Surprise!, DC Super Hero Girls, Lego Friends, Little Live Pets, Molang and Masha and the Bear. In addition, it will include exclusive content from top YouTube vloggers Emily Tube and
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Viral Talent continues to grow with exciting new Kidfluencer Talent!

June 16, 2017
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Viral Talent continues to grow with exciting NEW Kidfluencer talent! Viral Talent, the leading social talent agency within the kids space are excited to announce the signing of three new UK kidfluencers to their unique and budding talent roster. Social sensations Ruby Rube, DomVlogs and Farouk James have all joined the Viral Talent family. Learn more about these guys below:
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