The Brief

Cineworld wanted to launch a campaign that could generate mass awareness to their “Cineworld Day” resulting in a higher attendance rate. They wanted to target adults in the UK aged 21-44.

The Approach

To spread the message of “Cineworld Day” Viral Talent planned activations across Twitter and Instagram in collaboration with reality tv and social media star, Gaz Beadle and UK comedian, Dylan Evans. The influencers sporadically published the promotional content to their accounts across a 5-day period in the build up to “Cineworld Day”.

The Results

The campaign produced an incredible reach of over 1.65 million with over 5,000 link clicks to the Cineworld website. Dylan Evan’s performed exceptionally with regards to engagement rates, generating 9.25% on his Instagram post.