The Brief

Sky were looking to cast fresh young gaming talent to star in their newest series for kids – “Let’s Game!” The series is available on Sky Kids TV and SkyGo, their on-demand platform. The talent needed to be recognisable among the kids gaming community in order to engage the 7+ demographic.

The Approach

We selected Ethan Gamer, the original boy gamer with over 3 million subscribers. As well as, Ruby Games – also known as Ruby Rube – who has built up over 4.6 million subscribers across her two channels. Although Sky provided a brief for Ethan and Ruby to follow, which outlined which games to play and a number of challenges to complete, it was important the content felt authentic. Both Ruby and Ethan also promoted the series on their own socials organically, providing a little extra value for the client!

The Results

The first series of “Let’s Game!” was such a success that they commissed a second series and worked with Viral Talent again to cast talent. The client was incredibly pleased with the content and professionalism of the talent.