The Brief

Australia-based brand, Step One came to Viral Talent looking to expand its audience in England. We had already successfully matched them with their new brand ambassador – reality tv and social media star – Gaz Beadle. Now they were keen to invest further in influencers of all sizes.

The Approach

Viral Talent put together a strategy which not only included paid collaborations across Instagram, but also gifting to 25 nano-influencers who would recieve the product in exchange for content on their pages. Step One heavily value authenticity and so the creators were given total freedom when it came to content ideas.

The Results

The campaign generated reach of over 147,000 with 400 sticker taps.