Logitech released its 3rd generation portable speaker, the Ultimate Ears WONDERBOOM 3, and wanted to raise awareness among its target audience in the UK, Germany, France, Spain and Switzerland markets. In order to show-off the speakers' versality and unique features, the client proposed a multi-influencer campaign with a focus on video content to engage the 16-34 year old demographic.
The team explored its influencer network across the EU to hand-select influencers who could each present a special spin on the creative. The proposed plan included talent from various backgrounds e.g. singers, fitness enthusiasts and lifestyle icons to ensure the overall campaign could highlight all the speaker's key features. For example its ""outdoor boost"" function and durability in water etc, which were presented in different settings. The client provided a bespoke sound for the influencers to use (if they chose to) within their creatives. The audio was specially produced to showcase the speaker's high quality sound. The audience had the option to download the bespoke audio via a QR code, which added a nice touch to the campaign.
Not only was the client extremely pleased with the influencer strategy that was implemented, but the feedback that the influencers received in the comments of their posts were also incredibly complimentary, showing an highly engaged audience. Overall the activations reached an audience of over 580,000 across Reels and Stories on Instagram. Plus the client saw an increase in their website traffic.