Viral Talent selected 11 year old Tekkerz Kid – one of the largest boy YouTubers in the UK. Not only does Tekkerz Kid play for Birmingham City FC Academy, but his entire channel is dedicated to football.
Tekkerz Kid was asked to come up with a number of football challenges that he could demonstrate at home, and then send the footage to Jamie and Alex for them to try. Jamie and Alex’s attempts were also recorded and sent back to Tekkerz Kid to film his reactions. The content was edited together to produce digital activations for Instagram - IGTV, Reel and Stories – that include a call-to-action encouraging viewers to sign up to the programme using a direct link. Tekkerz Kid presents the content in his native style to attract his usual fan base.
The campain was split into three activations and the results were as follows:
IGTV: 17,600+ Views and 45,000+ Likes
Reel: 33,200+ Views and 4,300+ Likes
Stories: 16,400+ Reach, 46,000+ Impressions and 143 Link Clicks
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