The Brief

The Smart Ball is the latest innovation in football. New product, Skills Ball is designed to help users perfect their football skills. Our team were tasked with delivering the new product to the UK market and specifically raising awareness among young males aged 5-11.

The Approach

We devised a multi-format strategy across YouTube, Instagram and TikTok. Planning high-energy video creatives with mega influencers SV2 and Arat Hosseini, and female footballer Jess Watkins. The client was permitted usage rights to the content produced for distribution across their own digital channels. Additional content was produced by our in-house editor for the client to utilise across further marketing campaigns.

The Results

The launch of the Skills Ball was a huge success and the activations planned by our team achieved over 3 million views! The influencers selected showed strong synergy with the brand and product, and the additional content used for further advertising reinforced this.