The Brief

Tonies and Viral Talent paired up to promote their latest product Toniebox, a soft and squishable music and storybook player that is perfect for kids 3+. We have developed a relationship with Tonies over the years so we were keen to work with them again to raise awareness of the product launch.

The Approach

The campaign strategy was structured around our Mum influencers, Chelsea White and Nicole Corrales. The mums were asked to produce content for their audiences on Instagram. They needed to showcase the features of the Toniebox and highlight the enjoyment that children get from using it. The aim of the campaign was to generate a total reach of 200,000 and 500 link clicks to Tonie’s website.

The Results

The campaign performed well, exceeding the initial target and generating a total reach of over 250,000 and 750 link click to the Tonies website. Chelsea White’s content was the standout with an engagement rate of 8.3%, well above industry average.